hey, mau here

sitting at a rooftop in Ko Phangan. it’s called 420 point. lol

you know those campgrounds in the states (or dif parts of the world maybe) – where you park up your car, RV, or tent – then just chill out, bbq, and smoke weed all day?

that’s basically what this place feels like. except its an entire island. lol

basically, the complete opposite of Bali.

but bc of this,

i’ve literally just been inside my own little world – schemin’.

so,

the other day i told you about this ‘world-building’ thing.

but i didn’t really explain much.

here’s the thing about building a ‘world’ and why it’s different than ‘a niche’ or just a ‘brand’…

you know those brands you see once on your IG feed, scroll past, and then never think about or remember again?

can you name one?

prolly not…

that’s the point.

okay,

now think of a brand people literally stay up all night for just to get an ‘exclusive drop’.

or the one your friend can’t stop wearing

or the one YOU can’t stop thinking about or buying from, for no apparent reason?

...do you know why?

well, you don’t wear nike because their shoes are SO much better than adidas...

do you? no.

you wear it because of who you become when you do.

a fckn athlete.

and what most people don't realize, is this applies to 'personal brands' too.

everyone is trying to sell based on better prices, more information, or “better” offers…

but then...

wonder why no one actually buys.

it's because no one knows what they STAND FOR.

i know this sounds kind of crazy lol.

but it's why i just spent the last 2 days creating:

​‘the world-building method’.​

this is my world's 'manifesto.'

when someone reads this, they will INSTANTLY know if they identify with my worldview or not.

if not, that's totally fine.

but the ones that do?

are way more likely go deeper inside my world, and buy whatever i offer.

...because they bought into my way of thinking.

so. here's the plan:

​i’m throwing this on my IG as a doorway.​

i’ll use my content as a signal to attract the right people.

i’ll make posts to filter them.

i’ll invite them in.

if they resonate, they’ll lean in.

and if they don’t... this will go completely over their heads.

good.

​this is how you populate your world.​

stay tuned.

love

mau